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BBC 宣布与 YouTube 合作

BBC今天公布与YouTube合作计划,将在YouTube为BBC开三个频道:

From the BBC: Clips of new shows and specially commissioned promotional content linked to popular series such as Doctor Who and Life On Mars. At launch, the YouTube community will be able to enjoy a range of specially- created video diaries including David Tennant and Freema Agyeman, who’ll take viewers around the set of Doctor Who; John Simm going back in time for Life On Mars; and Clive Myrie on the streets of the red zone of Baghdad.

From BBC Worldwide: An entertainment channel called “BBC Worldwide” showing clips from material such as Top Gear, Spooks, The Catherine Tate Show, The Mighty Boosh and a range of factual programmes including those presented by David Attenborough. The channel will include a limited amount of advertising.

From BBC World, the BBC’s international commercial television channel: Around 30 news clips per day will be offered, with up-to-the-minute news and analysis from around the world. The advertising-funded clips will be available to users outside the UK only.

看来 BBC 的动机一是扩大影响,特别是在英国以外地区;另一个是凭借其商业分支通过广告增加收入渠道。就以上材料看,其实上YouTube的内容大部分还是宣传材料,最终期望用户上BBC网站。不过这种方式至少比Viacom那样全部禁止自己公司的录像上 YouTube 强多了。

3 Comments

  1. newlight说道:

    Times 上昨天(3月3日)报道这则新闻用的标题是 BBC to advertise shows on YouTube。大家还是很明了 BBC的动机的。

  2. xp说道:

    在国内还是看不到BBC, youtube要是能转播BBC新闻就好了.

  3. newlight说道:

    xp 来了,欢迎欢迎!

    BBC 会在 YouTube 上开 BBC World Channel,每天有 30 条新闻。

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